We Do Brand Campaign
Central Michigan University
Within the University Communications team, I played a pivotal role in the end-to-end production of the 2023-2024 awareness campaign, emphasizing our commitment to in-house creativity and execution. As a key manager and facilitator, I provided valuable input throughout the campaign's development, ensuring a cohesive and impactful messaging strategy. Taking charge as the manager of the social media team, I held responsibility for the team's work and contributing to the campaign's overall success. This hands-on involvement exemplifies my dedication to achieving strategic objectives through effective team management and collaborative execution.
Awards
We have received the following marketing awards for this campaign:
Marcom Awards 2023 Gold Winner - Advertising Campaign
Viddy Awards 2023 Gold Winner - Integrated Marketing Campaign
AVA Digital Awards 2024 Platinum Winner - Integrated Marketing Campaign
Hermes Creative Awards 2024 Platinum Winner - Integrated Marketing Campaign
Hermes Creative Awards 2024 Platinum Winner - Digital Marketing Campaign
Communicator Awards 2024 Platinum Winner - Campaign-Branding, Distinction 2024
Telly Awards 2024 Bronze Winner - Branded Content
Stevie Awards 2024 Silver Winner - Branded Content Campaign of the Year
Stevie Awards 2024 Silver Winner - Marketing Disruptor of the Year
dotCOMM Awards 2024 Platinum Winner - Digital Marketing Campaign
dotCOMM Awards 2024 Platinum Winner - Brand Awareness Campaign
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