In a groundbreaking achievement, the Central Michigan University TikTok channel secured the coveted position of NUMBER ONE in the Top Higher Education Institution on TikTok, as per 2022 analytics compiled by Rival IQ. This milestone underscores our commitment to innovation and engagement, achieved without relying on licensed music or sounds to navigate copyright complexities. Amidst competition leveraging licensed assets, our strategic approach not only prioritized compliance but also demonstrated the ability to thrive creatively within challenging constraints, setting us apart as pioneers in higher education social media.