Within the University Communications team, I played a pivotal role in the end-to-end production of the 2024-2025 Super Bowl campaign, with increased brand awareness as our main goal. As a key manager and facilitator, I provided valuable input throughout the campaign's development, ensuring a cohesive and impactful messaging strategy. Taking charge as the manager of the social media team, I held responsibility for the team's work and contributing to the campaign's overall success. This hands-on involvement exemplifies my dedication to achieving strategic objectives through effective team management and collaborative execution.